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This Must Be The Place - Signed Print by Roy Lichtenstein 1965 - MyArtBroker

This Must Be The Place
Signed Print

Roy Lichtenstein

£10,500-£16,000Value Indicator

$21,000-$30,000 Value Indicator

$19,000-$29,000 Value Indicator

¥100,000-¥150,000 Value Indicator

12,500-19,000 Value Indicator

$100,000-$160,000 Value Indicator

¥1,980,000-¥3,020,000 Value Indicator

$13,500-$20,000 Value Indicator

52% AAGR

AAGR (5 years) This estimate blends recent public auction records with our own private sale data and network demand.

There aren't enough data points on this work for a comprehensive result. Please speak to a specialist by making an enquiry.

Medium: Lithograph

Year: 1965

Size: H 63cm x W 45cm

Signed: Yes

Format: Signed Print

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Roy Lichtenstein's This Must Be The Place (signed) is a lithograph print from 1965, estimated to be worth between £10,500 and £16,000. This artwork has shown consistent value growth, with an impressive average annual growth rate of 52%. Over the past 12 months, the work has sold 3 times, with an average selling price of £9,615. In the last five years, the hammer price has ranged from £1,418 in June 2021 to £14,262 in December 2021. This work has a strong auction history, having been sold 26 times since its entry to the market in May 2004. The edition size of This Must Be The Place is limited, adding to its desirability for collectors.

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Auction Results

Auction DateAuction HouseLocation
Hammer Price
Return to Seller
Buyer Paid
November 2024Cowley Abbott Canada
April 2024Sotheby's Online United Kingdom
March 2024Bonhams New York United States
July 2022Tate Ward Auctions United Kingdom
April 2022Phillips New York United States
December 2021Sotheby's New York United States
July 2021Thomaston Place Auction Galleries United States

Meaning & Analysis

Roy Lichtenstein’s This Must Be The Place was commissioned and published by the National Cartoonist Society. The work was utilised as the poster for the 19th Annual Reubens Awards. The print features a futuristic city in yellow, red, blue, and black with towering skyscrapers and domed rooftops. A speech bubble emanating from a rocketship jetting high above exclaims “This must be the place!”, as it soars by.

Executed in 1965, Lichtenstein’s poster announced the commencement of the Annual Reubens Awards weekend held at The Plaza in New York City. Previous to the formal gala event, secret ballots were collected to decide who would become ‘Outstanding Cartoonist of the Year’. At the black-tie banquet, cartoonists from various professional divisions like tv, animation, and comic books were honored with special plaques of excellence.#

The National Cartoonist Society and the famed cartoonist Rube Goldberg, after whom the Reubens award was named, represent important values that align with Lichtenstein’s own. The pop pioneer worked relentlessly to advance comic book imagery, elevating it to the realms of fine art. Throughout his career, he promoted social and cultural commentary through the many forms of cartooning. Ultimately, Lichtenstein encouraged the reconsideration of art historical conventions and introduced a whole new mode of artistic dialogue.

  • Roy Lichtenstein, born in New York, 1923, is a seminal figure in the Pop Art movement, renowned for his comic book and advertisement-inspired artworks. His transformative journey from classical painter to Pop Art pioneer began with his iconic piece, Look Mickey, marking the fusion of painting with pop culture. Lichtenstein’s works, including Whaam!, Drowning Girl, and Crying Girl, blend parody and satire, challenging the boundaries between popular culture and ‘high art’. With over 5,000 pieces to his name, Lichtenstein’s enduring influence resonates in contemporary art, his works celebrated in prestigious institutions worldwide.