The World's Largest Modern & Contemporary Prints & Editions Platform

A Seller’s Guide to Ayako Rokkaku

Chess Heward
written by Chess Heward,
Last updated7 Oct 2024
10 minute read
A colourful depiction of a grumpy blonde-haired girl sitting with her hands on her knees, finger-painted in a naive style against a brown cardboard background. There is a pink teapot on the right. The style of drawing is reminiscent of childish crayon drawings, with layered ice-cream pastel colours and messy edges.Hayaumare March 2 © Ayako Rokkaku 2017

Interested in buying or selling
Ayako Rokkaku?

Browse artworks
Ayako Rokkaku

Ayako Rokkaku

12 works

Key Takeaways

Ayako Rokkaku's prints are gaining traction in the art market, with individual works in good condition typically fetching between £10,000 and £20,000. Collections of her most sought-after Hayaumare March (2017) prints have achieved prices exceeding £30,000 at auction. The authentication process for Rokkaku's prints involves careful examination of the provenance, with reference to gallery records and exhibition catalogues. Given that Rokkaku’s career is in progress, new releases are expected to drive further interest and demand for her work. However, the strategic timing of sales, such as during major exhibitions or when interest in contemporary Japanese art peaks, is still essential for optimising returns for sellers.

Ayako Rokkaku is known for her vibrant, childlike aesthetic and unique finger-painting technique. Born in 1982 in Chiba, Japan, Rokkaku's work bridges the gap between naïve art and contemporary expression, captivating collectors with its juxtaposition of light, joyful energy with emotional depth. This guide will help you navigate the market for Rokkaku's prints, offering insights into valuation, authentication, and effective selling strategies.


Rokkaku's artistic vision is shaped by a blend of Japanese kawaii culture and European art influences, having spent significant time working in both Tokyo and Amsterdam. Her prints capture the unique finish of her original paintings, which are created using her hands and fingers rather than traditional brushes. This tactile approach translates into prints with a distinctive texture and energy, making them highly sought after by collectors who appreciate her unique style.

How Much do Ayako Rokkaku Prints Sell For?

The market for Ayako Rokkaku's prints has shown remarkable growth in recent years, reflecting the artist's rising status in the contemporary art world. Prices for her prints can vary significantly based on factors such as size, edition number, and the popularity of the specific image. Typically, individual prints by Rokkaku fetch between £10,000 and £20,000, with particularly desirable works commanding much higher prices.

The value of Rokkaku's prints can be influenced by the performance of her original paintings in the market. For example, five consecutive records were set for Rokkaku original acrylic painting sales in 2022 - all achieving between £480,000 and £975,000. The knock-on effect was seven consecutive record print sales in the same year, demonstrating how crucial the sale of original works can be to driving up print prices.

Rokkaku's most popular print series, Hayaumare March (2017), featuring her characteristic wide-eyed figures amidst swirling, candy-coloured backgrounds, dominated this sequence of record sales. A complete set of these prints sold for £81,567 in Tokyo in September 2022. Varying collections of these prints have appeared at auction many times in the past five years; in fact, seven of Rokkaku’s top 10 highest auction print sales have been from this collection. The record price achieved by a Rokkaku print at auction is held by Early-Rise Marching Song (2017), one print from the Hayaumare March series, which sold for £94,613 in November 2022.

Rokkaku has produced many untitled prints; her Untitled series from 2012 and 2021 are generally the most popular among collectors. A single print, Untitled (2012) sold twice in January 2022 - first for £37,647 and then for £68,040, which was over four times its high estimate. With the market for Rokkaku’s prints growing so rapidly, it is vital that owners of prints remain up-to-date with sales and auction results.

How Do You Authenticate an Ayako Rokkaku Print?

The process typically begins with a thorough examination of the print's physical characteristics. Rokkaku's prints are usually produced on high-quality, archival paper, often with a slight texture to mimic the feel of her original paintings. The inks used are generally vibrant and, given their relatively recent production, should show no signs of fading if the print has been properly cared for.

Provenance plays a crucial role in authentication. Collectors should seek documentation that traces the print's history from the point of creation. This may include certificates of authenticity from galleries that have represented Rokkaku, such as Galerie Delaive, her worldwide representative since 2006, when she was scouted out by a friend of the gallery, Takashi Murakami. Exhibition catalogues featuring the print can also serve as valuable supporting evidence. While there is currently no comprehensive catalogue raisonné for Rokkaku's prints, several reputable galleries maintain detailed records of her editions.

Rokkaku’s work is inherently more resistant to forgery than the works of other artists; this is because of her finger-painting technique, which is incredibly difficult to copy. Verifying this level of detail, however, still requires the eye of a Rokkaku specialist. Sellers are advised to consult with experts in contemporary Japanese prints for a thorough authentication process, which may involve advanced imaging techniques to examine the print in detail.

Edition and Signature

One of the key aspects of authenticating a Rokkaku print is verifying its edition number and signature. Rokkaku typically signs her prints in pencil on the lower right corner, with the edition number on the lower left. Her signature is characteristically playful, often incorporating a small doodle or heart shape, which adds a personal touch but can also make verification more challenging for the untrained eye. The Hayaumare March (2017) series was produced by Gallery Target, Tokyo, the inkstamp of which can be found on the back of the prints - a vital part of authenticating this highly sought-after collection.

Browse Ayako Rokkaku prints on the Trading Floor and find out more about the print market growth on the MAB100 Print Index.

Looking to Sell Your Ayako Rokkaku Prints?

Request a free and zero obligation valuation with our team without hesitation. Track your prints & editions with MyPortfolio.

REQUEST A FREE, ZERO-OBLIGATION VALUATION TODAY

REQUEST A FREE, ZERO-OBLIGATION VALUATION TODAY

Can't find the artist you are looking for? Send us an email at [email protected]

Has Your Ayako Rokkaku Print Been Kept in Good Condition

Rokkaku's prints, which aim to capture the tactile quality of her original finger-painted works, require particular care and attention. Because Rokkaku works with renowned printing studios, the paper and inks she uses are typically of high quality, designed to stand the test of time and retain their detail and vibrancy. However, environmental factors and poor handling can detrimentally affect the condition of the print. The relative newness of many of Rokkaku’s prints should ensure that, with proper care, they remain in near-mint condition and restoration should not be necessary.

When assessing the condition of a Rokkaku print, examine it under good, diffused lighting. Look for any signs of fading, especially in the vivid colours characteristic of her work. Rokkaku's prints often feature delicate gradients and subtle colour transitions, which can be particularly vulnerable to light damage. Any noticeable colour shift or loss of vibrancy can significantly impact the print's value.

Check the paper for any signs of yellowing or foxing, particularly around the edges. These issues can occur if the print has been exposed to humidity or stored in non-archival conditions. Examine the print for any creases, tears, or indentations. Pay special attention to the corners and edges, as these areas are most prone to wear - this is why untrimmed prints tend to fetch higher prices, as they have a wider margin for protection.

For optimal preservation, Rokkaku prints should be stored flat in acid-free portfolios or framed using museum-grade materials. If displayed, use UV-protective glass to shield the print from harmful light exposure. Maintain a stable environment with controlled temperature and humidity to prevent paper degradation. For advice on how to get started with conservation or condition assessment of your Ayako Rokkaku print, contact MyArtBroker.

When is the Best Time to Sell My Ayako Rokkaku Print?

The contemporary art market can be influenced by numerous variables, and understanding these can help you maximise the value of your Rokkaku print. One key factor to consider is the artist's exhibition schedule. Major solo exhibitions or significant group shows featuring Rokkaku's work often generate increased interest and media attention, potentially driving up demand for her prints. For instance, following Rokkaku's first solo exhibition at the Kunsthal Rotterdam in 2012, there was a notable uptick in both the volume and value of her print sales in the subsequent months. With exhibitions happening more regularly, this sort of sales boost is more common; since 2022, exhibitions at prestigious galleries have been held in London, Paris, Shanghai, Berlin, Tokyo, Seoul, and Andratx.

It’s also advisable to keep an eye on the broader market trends for contemporary Japanese artists. Rokkaku's work often benefits from surges of interest in the Japanese contemporary art scene. Events such as the Yokohama Triennale or the Tokyo Art Fair can create a ripple effect, increasing visibility and demand for artists like Rokkaku.

The release of new prints or limited editions by Rokkaku can also generate interest and excitement among collectors, creating a surge in demand. While new releases might initially seem to compete with existing prints, they often serve to reinvigorate interest in the artist's earlier work. This renewed attention can create favourable conditions for selling.

You should also track significant sales of Rokkaku's original paintings. As mentioned above, high-profile sales of her canvases can have a positive impact on the print market. If a major Rokkaku painting achieves a record price at auction, it might be an opportune moment to consider selling your print.

MyArtBroker offers advanced art tech tools to help you determine the optimal time to sell. Our MyPortfolio service features an AI-powered value indicator that provides real-time valuations of individual prints based on both public and private sales data. Combined with our complimentary valuations, we can help ensure your print achieves maximum value by selling at the perfect moment.

Where Can I Sell My Ayako Rokkaku Print?

Selling an Ayako Rokkaku Via a Broker

Art brokers specialising in contemporary prints or Japanese art can offer a more personalised approach to selling a Rokkaku print. These professionals often have established networks of collectors interested in contemporary Japanese artists, allowing them to facilitate private sales with a level of discretion that public auctions don't provide. Working with a broker can potentially result in a faster sale compared to waiting for an auction. Brokers offer personalised advice and can develop tailored marketing strategies based on their understanding of the Rokkaku market. They may also have insights into collectors actively seeking Rokkaku's work. Broker fees typically range from 10% to 20%, generally lower than auction house fees. While you might miss out on the potential for competitive bidding, the more targeted approach can be advantageous, especially for mid-range Rokkaku prints. When choosing a broker, look for those with a proven track record in handling contemporary Japanese prints and a deep understanding of Rokkaku's market. Their expertise can be invaluable in positioning your print effectively and reaching the right collectors.

Selling an Ayako Rokkaku Via Auction House

Major auction houses like Christie's, Sotheby's, and Phillips have increasingly featured Ayako Rokkaku's work in their contemporary art sales, reflecting her growing status in the art world and the potential value they see in her career. These prestigious institutions offer a global platform that can attract serious collectors from around the world. The competitive nature of auctions can potentially drive prices higher, especially for rare or particularly desirable Rokkaku prints. Auction houses invest heavily in marketing and promotion, creating glossy catalogues and hosting preview events that can generate excitement around the works on offer. This level of exposure can be particularly beneficial for high-value Rokkaku prints or those with interesting provenance. However, selling through an auction house comes with certain considerations. Fees can be substantial, often exceeding 25% of the hammer price. There's also the risk of a work failing to meet its reserve price, which can potentially impact its future market value. The rigid scheduling of auctions means you have limited control over the timing of the sale, and you may need to wait for an appropriate themed sale or contemporary art auction. For highly sought-after Rokkaku prints or those with exceptional provenance, the auction route can be highly effective. However, it's crucial to thoroughly understand the terms of consignment and associated costs before proceeding with this option.

To learn more, read our guide to Auction v Private Sale in the Art Market.

Selling an Ayako Rokkaku Via Online Marketplace

Online art marketplaces have become increasingly popular, offering a platform to reach a global audience of art enthusiasts and collectors. These digital venues can be particularly effective for more accessible Rokkaku prints, providing an opportunity for quick sales with lower fees compared to traditional channels. Online platforms allow you to control the listing details and pricing, by providing tools for showcasing images and detailed descriptions of the work. However, selling high-value artworks online comes with challenges. There's a risk of undervaluing the work due to platform limitations, and the lack of expert curation can make it difficult for exceptional pieces to stand out. Authentication concerns are also more pronounced in the online space. If considering an online marketplace for a Rokkaku print, opt for specialised platforms that focus on fine art and have robust verification processes. These platforms are more likely to attract serious collectors and provide the necessary security measures for high-value transactions.

Why Sell Your Ayako Rokkaku with MyArtBroker?

A Dedicated Broker

MyArtBroker offers a distinctive service connecting clients with their dedicated personal broker, ensuring a secure transaction through our online digital platform. Our specialists excel at sourcing direct buyers for consigned prints via our live trading floor, where users within our extensive network can express interest in specific prints and multiples by particular artists, whether they intend to sell, buy, or simply enquire about a specific print. Our team is approachable, passionate, and consistently provides updates on the art market and artists. We guide sellers through a seamless transaction process, establishing a fair market valuation based on realistic sale prices and offering free advice on the optimal timing for selling, leveraging our extensive knowledge of the art market.

Meet our team of specialists.

Minimise Risk

At MyArtBroker, we prioritise transparency and security in every art sale. Our stringent due diligence process ensures the authentication and verification of artwork provenance, drawing upon our in-house expertise and collaborating with professional external contacts when needed. This approach effectively mitigates the risk of trading counterfeit or stolen art pieces. Additionally, we minimise the risks associated with public sales. While public auctions may seem appealing, unsold prints can harm an artist's market. Private sales eliminate this risk and enable quicker liquidity release for your artwork compared to adhering to strict auction schedules dictating when your work can be offered for sale.

0% Seller's Fees, 100% of the Time

Our team of specialists offers tailored services to procure rare and special edition prints, catering to both seasoned collectors and newcomers to the market. As part of our standard practice, we provide complimentary valuations and charge zero seller's fees, setting us apart from other private brokers and traditional auction houses. By minimising overhead costs, we allocate resources towards digital innovation and targeted marketing strategies within our network and house magazine.

When it comes to selling artwork, achieving the best price hinges on accessing a niche market with an established collector community. If you're looking to sell a print, turning to a specialist in the print market, like MyArtBroker, yields superior results compared to approaching an auction house, which caters to broader categories of artwork.

Our Network

Through our live trading floor we empower our network of collectors, fundamentally reshaping the art investment and trading landscape in the digital era. Offering real time market data and insights gleaned from worldwide collectors, we establish value based on convenience, accessibility, and the exceptional level of transparency and security provided to over tens of thousands of users.

Ayako Rokkaku Collection Management with MyPortfolio

In addition to our live trading floor, MyArtBroker's MyPortfolio serves as a collection management system, empowering collectors to curate and oversee their prints and editions collection. This feature grants users access to our print market database, uniquely tied to our proprietary algorithm, SingularityX. This algorithm scans and analyses both public auction and private sales data to determine real time valuations of individual print works, factoring in various aspects such as condition, colour, and other factors affecting value.

Read What Powers MyArtBroker's Technology? In Conversation With Stuart Jamieson, Financial Quant to learn more about our algorithm.

Interested in buying or selling
Ayako Rokkaku?

Browse artworks
Ayako Rokkaku

Ayako Rokkaku

12 works